Oluwaseyi “Seyi” Tinubu is a Nigerian entrepreneur and philanthropist. He is the son of President Bola Ahmed Tinubu. Rather than running for office, he’s built his own career as CEO of Loatsad Promomedia while quietly stepping into political advocacy through founding the City Boy Movement.
Early Life & Education
Born in Lagos in October 1985 to President Tinubu and his first wife Bunmi Oshonike, Seyi studied across three continents. He earned a BA from the University of Maryland (2008) and an LLB from the University of Buckingham (2010). He passed the Nigerian Bar exam in 2013 but chose business over law.
Career
Seyi is CEO and co-founder of Loatsad Promomedia Ltd, a digital outdoor advertising firm in Lagos. He founded the Noella Foundation, supporting education, healthcare, and poverty alleviation for underprivileged children, and runs STEP, a youth empowerment program.
In 2022, Seyi founded the City Boy Movement, a youth advocacy group that mobilized support for President Tinubu’s 2023 campaign. As its Grand Patron, he actively promotes the “Renewed Hope Agenda” and supports the 2027 re-election bid. He’s not running for office, but he’s definitely part of the political landscape.
Personal Life
Seyi is married to Layal Jade Holm, a Nigerian-Lebanese entrepreneur. They wed in August 2016 at Lake Como, Italy, and have two children: Noella and Bolatito Ayyan Tobias (“BAT Junior”). He has a sister, Folashade Tinubu, and a late brother, Jide Tinubu.
Net Worth
Estimates range from $2 million to $50 million, mostly from Loatsad Promomedia. These are unverified since he doesn’t disclose finances publicly.
Bottom Line
Seyi Tinubu has honored his family’s political legacy while forging his own path through business, philanthropy, and political advocacy. He’s proven you can engage politically without running for office, and still build genuine credibility on your own terms.