What is backlink in SEO: Complete guide on website backlink

Questions such as what is backlink in SEO, what is dofollow backlink, what is website backlink, What is backlink to a website are often asked, so in this post, I will explain all you need to know about website backlink.

If you are a blogger, newbie, or professional, you need to be familiar with the word ‘website backlink’

Backlink is an important aspect of SEO that cannot be done without, even with some SEO experts saying that backlink is not a ranking factor.

Backlink provides authority to websites thereby leading to high ranking on search engines.

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What is SEO? What is backlink in SEO?

Search Engine Optimization (SEO) is the system of boosting the quality and quantity of website traffic from search engines to a website.

SEO practices help to drive free targeted traffic to a website or web page.

Search engine traffic is the best traffic source with organic website visitors.

As a blogger, you need to optimize your website for search engine traffic, that is when SEO will come in.

SEO is classified into two areas;

  • One-page SEO
  • Off-page SEO 

On-page SEO

This part of SEO has to do with the site structure, optimization, and publishing post. 

On-page SEO refers to the activities you perform on your website in order to get search engine traffic.

This includes site speed, content, keywords positioning, and other factors.

Off-page SEO

Off-page SEO are those activities you perform outside your website in order to make it friendly with search engines and in turn bring you traffic from Google, Bing, and other search engines.

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Examples of off-page SEO is link building which is very necessary for SEO.

Link building means getting backlinks to your website to help your site ranking.

If you are among those asking, what is backlink in SEO? then don’t worry in this post you will get all the necessary information about website backlinks.

What is backlink in SEO?

A backlink otherwise called “incoming links” or “inbound links” is a link generated when one website links to another. 

When a Blogger links to a post or page on your site, then you have a backlink from them.

However, if you also link to another website, then the site will get a backlink from you.

A web page with a lot of quality backlinks ranks higher on Google than the sites with low-quality backlinks.

Some common terms related to backlinks:

Link juice

Link juice is referred to as the value (quality) passed from one page or site to another.

Link juice supports an article to rank high on search engines and increase domain authority.

Do-follow backlink

What is dofollow backlink? These are links that pass on link juice and helps your website to get a high Page Rank.

No-follow backlink

When a backlink is labeled as a no-follow tag, that link certainly does not pass link juice.

In most cases, No-follow links are worthless when it comes to the ranking of a page because they don’t pass link juice. 

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Linking Root Domains

This means the number of links coming to your website from a unique domain. If a website is linked to your website more than once, it will only be counted as one linked root domain.

Low-Quality Links

Low-quality links refer to those links that come from spam sites, low sites, automated sites, porn sites. 

Low-quality links will only harm your site SEO instead of doing good. You have to be very careful when building backlinks.

Internal Links

Internal Links (interlinking) means linking from one page/post from your website to another page/post on the same domain.

Anchor Text

Anchor Text means text that is used for hyperlinks. Anchor text backlinks are good especially if you want to rank for a particular keyword.

How to get backlinks

I believe at this stage, you no longer ask what is backlink in SEO, rather you will be asking about how to get backlinks to your site to improve your ranking.

I will show you how to get backlinks to your website, read on and take action then you will see the benefits of backlinks.

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Below are the best means of getting backlinks:

1 Write quality articles

If you need quality backlinks, the first step to take is to write quality articles on your website because nobody will want to link to a site with low-quality content.

If your content is problem-solving, people will link to you without you even asking.

Make your content easy to read, solve problems, be unique, always avoid copy and paste. 

2 Guest Blogging

Guest blogging is a great way to get backlinks from other webmasters.

Guest blogging is the method of writing for other websites in exchange for backlinks.

When writing for another website, make sure your article is unique. Don’t try to write an article that is not good just because you want to give it out.

Write a quality article, in exchange for the free article you offer, the person will allow 1-2 links to your site.

You can use Google search queries to find sites that accept guest post:

(Your topic + write-for-us)

(Your topic + guest-posts)

3. Spy on your competitors

In as much as you want to succeed online, you have to spy on your competitors and know their link building techniques.

Follow up your competitors on social media, subscribe to their email list so you will get notified when they publish a new article.

Use SEO tool such as Ubersuggest to check your competitor’s domain to see who links to them. Then you will contact those who link to your competitors for a possible link to your site.

What is backlink in SEO: Complete guide on website backlink

4. Broken Link Building

Broken links are those links to pages that are no longer in existence.

Of course nobody likes broken links, but you can capitalize on it to get backlink.

This is how it works, you will find a broken link, recreate the content which is dead already, reach out to people linking to that content and inform them that the content is no longer available but they should link to the one you recreated.

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You need to find the right broken link to be able to recreate it.

Benefits of backlinks | what is backlink in SEO

As long as SEO is concerned, backlink offers a huge benefit to a website. 

Before even low-quality links boost site ranking, but ever since Google came out its Penguin algorithm, backlinking has changed, low-links no longer have value.

Before I proceed with the benefits of backlinks, I believe you now know what is a backlink in SEO.

It is good to build links to relevant and authoritative sites. For example, if your site is about food, it is advisable to build links with similar sites that talk about food.

1. Timely indexing

Sometimes it becomes difficult for search engines to crawl your page without backlinks.

Websites without or with fewer quality backlinks seem to take much time before indexing post/page.

2. Improves Organic Ranking

Website Backlinks assist website owners in getting better search engine rankings for their website or web pages.

In order for your website to get to Google’s first page, you need lots of quality backlinks. A backlink adds value to your site.

If your content is getting quality links from authority sites, you will start to rank high on SERP (Search Engine Result Page) so creating links to posts/pages and your homepage should always be a priority.

3. Bring Referral Traffic

Referral traffic means traffic from one site to another.

Backlinks help to get referral traffic, when someone is reading a post, the person may click on links. Anchor text also helps in referral traffic. 

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About the Author: Katumu Adasi

I'm a blogger and Digital marketer I love to share my knowledge with people

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