Whitney Adeshola Adebayo is a British-Nigerian television personality, entrepreneur, and digital creator who captured national attention as a fan-favorite contestant on Love Island (2023), finishing as a runner-up. Her blend of sharp wit, entrepreneurial spirit, and unapologetic authenticity has made her a standout figure in reality TV and digital media, with recent ventures including Netflix’s Inside and a thriving podcast.
Profile Summary
| Full Name | Whitney Adeshola Adebayo |
| Date of Birth | November 20, 1997 |
| Place of Birth | Camden Town, North West London, England |
| Nationality | British (of Nigerian descent) |
| Partner | Lochan Nowacki (ex-partner, separated April 2025) |
| Occupations | Reality TV personality, entrepreneur (CC Hair), content creator, podcaster |
| Net Worth | Estimated low-to-mid six figures |
Early Life & Background
Born on November 20, 1997, in Camden Town, London, Whitney proudly embraces her Nigerian heritage.
She pursued higher education at the University of Hertfordshire, graduating in 2020 with a BSc in Internet Technology and Multimedia. Her academic background laid the groundwork for her later ventures in digital content and e-commerce.
Career
While still a student, Whitney launched her wig business, CC Hair (Candy Corner), which quickly gained popularity. This early success showcased her business acumen, which she later highlighted during her Love Island introduction as a self-made entrepreneur.
Whitney joined Love Island in 2023 as a mid-season addition, becoming a breakout star for her candid humor and memorable one-liners. Her connection with fellow contestant Lochan Nowacki resonated with audiences, earning them a runner-up finish.
In 2025, she expanded her TV portfolio by competing on Netflix’s Inside, a high-stakes reality show produced by the Sidemen.
Beyond television, Whitney co-hosts the podcast What’s It Giving? with her sister Lizzy, featuring candid conversations with influencers and reality stars.
Whitney also maintains a strong social media presence across Instagram, TikTok, and YouTube, where she shares lifestyle content and business updates.
Personal Life
Whitney’s relationship with Lochan Nowacki, which began on Love Island, lasted nearly two years before their amicable split in April 2025. The couple announced the breakup via coordinated social media posts, emphasizing their continued mutual respect.
Whitney remains closely tied to her Nigerian roots and family, particularly her sister Lizzy, with whom she collaborates professionally. She has not publicly disclosed plans for parenthood as of 2025.
Net Worth
While exact figures remain undisclosed, Whitney’s income streams include her wig business, brand partnerships, reality TV appearances, and digital content. Industry estimates place her net worth in the low-to-mid six-figure range, reflecting her diversified career.
Filmography & Media
| Year | Project | Role |
|---|---|---|
| 2023 | Love Island | Contestant |
| 2025 | Inside | Contestant |
Whitney continues to expand her media footprint through strategic collaborations and authentic audience engagement.
