BigXthaPlug, born Xavier Landum (occasionally cited as Xavier Norman Jr.) on May 12, 1998, is a Dallas-born rapper and producer whose gritty trap/drill style has made him a rising force in Southern hip-hop. Best known for his 2023 gold-certified hit “Texas,” he embodies the raw energy and storytelling of his Oak Cliff roots, blending street narratives with high-octane beats.
Profile Summary
| Full Name | Xavier Landum |
| Date of Birth | May 12, 1998 |
| Place of Birth | Dallas, Texas, USA |
| Nationality | American |
| Occupations | Rapper, Songwriter, Producer |
| Labels | 600 ENT |
| Net Worth | $500k–$1M |
Early Life and Education
Raised in Dallas’ Oak Cliff neighborhood, BigXthaPlug grew up immersed in the area’s rich cultural tapestry and socioeconomic challenges. While specifics about his formal schooling are undisclosed, his music often draws from his lived experiences and aspirations.
Career
BigXthaPlug gained momentum with early projects like “Bacc from the Dead” and “Big Stepper,” followed by the “AMAR” EP.
His 2023 breakthrough single “Texas” went viral, securing RIAA gold status and cementing his place in the rap scene. Affiliated with 600 ENT, he collaborates with artists like Bossman Dlow and Lil Loaded.
His strategic use of social media (2M+ Instagram followers) and streaming platforms has fueled his growth, with annual earnings estimated between $1.4M and $16.3M from music, endorsements, and digital content.
Personal Life
BigXthaPlug keeps his personal life private. No verified information exists about romantic partners, marriages, or children as of 2025. His lyrics occasionally reference personal challenges but avoid explicit details about relationships.
Net Worth
BigXthaPlug’s net worth is estimated between $5.6 million and $7.9 million, with annual earnings ranging from $1.4 million to $16.3 million through music, endorsements, and digital content. YouTube alone generates an estimated $957,000 to $1.4 million per year.
Discography
- Mixtapes/EPs:
- Bacc from the Dead
- Big Stepper
- AMAR
- Key Singles:
- Texas (Gold)
- Safehouse
- Dirt
- Mr. Trouble
